Finessing the question of branch transformation in a digital-first world, episode 2

Host Owen Wild, executive global marketing leader at NCR Atleos, talks with Andy, marketing director in charge of NCR banking software for NCR Atleos, about the challenges banks and credit unions face in what the industry calls branch transformation.

Andy says, “Using technology to transform a branch isn’t a technology strategy, it’s a business strategy.” Not change for the sake of change but change aligned to achieving specific objectives. He outlines some of the key issues financial institutions should consider in evaluating their evolving branch strategies—and why.