The role of ATMs in retail media, the Banking & Payments Show podcast

Banks and retailers have a captive audience for targeted advertising at ATMs. When a card holder is in front of the ATM, you have their absolute focus at two points.

Stuart goes into the different types of advertising opportunities for banks and retailers when 1) a customer inserts their card at an ATM and 2) when the customer is waiting for their transaction to complete. “That's 20 seconds when that cardholder's eyes are absolutely locked on that screen,” he says.

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