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Build relationships, build your brand and create exceptional experiences
Our offering features marketing capabilities from content creation through to the approval process and onto publishing of campaigns and content to the ATM.
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Stand out from the crowd and unleash the power of the ATM
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Why is advertising at the ATM so powerful?
Successful marketing is about communication impressions, and ATM impressions are some of the strongest of any medium. Why? Because at the ATM, a customer is focused solely on the transaction they're making—and on the ATM screen.
Use your ATM network to expand your wallet share and differentiate your brand
Use your ATM screens and receipts to message on mortgages, personal and business loans, credit cards and bank accounts, or make your ATM screens fun and eye catching with sporting events, festivals or community events. Some customers even use ATM marketing as a communication system, warning customers of security scams and risks.
Measure the success of your campaigns
A key part of any marketing or communication plan is knowing how many people have seen it. ATM marketing will provide you with a report of how many impressions each campaign has had at each of your ATMs. It’s also possible to ask questions at the ATM and solicit feedback on a campaign.
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Run a variety of different marketing campaigns
Within our user-friendly content management system, you can easily publish, change and adapt your campaigns to ensure you’re hitting customers with timely content. It’s possible to segment campaigns by location, holiday, calendar, user group, BIN numbers and more, if integrated with a CRM.
Make the experience personal
The ATM marketing preferences module enables you to tailor your customer's ATM experience, from selecting a preferred language to fast cash buttons to receipt preferences, including SMS and email eReceipts. Powerfully, your customers will get the same ATM personalization even if they're using one of your competitor's bank cards. This means outstanding differentiation, giving your ATM customers a more personalized experience than your competitors can give them at their own ATMs.
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Digitize the customer journey
As consumers often think smartphone-first, the ATM offers an important access point to digital channels. You can use QR codes as part of a marketing campaign, enabling customers to take an advantage of an offer at the ATM by scanning the QR code to find out more or fill out an application form for a product, such as a loan. It can also be used as a digital message board, promoting local events, championing a cause or celebrating holidays and festivals.
Why NCR Atleos?
ATM software in Europe, Middle East, Africa and Asia
with NCR Atleos presence for over 50 years
Impression recall rates recorded from successful campaigns
Offering ATM marketing as SaaS, on‑premise and ATM as a Service
Insights
AI: the new workhorse of FIs
AI. It’s the workhorse financial institutions can count on to improve workflow processes and customer satisfaction.
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If AI in banking is inevitable, the pressing question becomes: What will it look like?
In this article, Patty Watson, Chief Information and Technology officer at NCR Atleos, evaluates how financial institutions are using AI today and the benefits future iterations of the technology will offer in the coming years.
